Beautiful Commercial with a Dumb Message

7 Feb

Or, Why Canola Oil is Terrible.

Here’s a commercial from the Danish butter company Lurpak. There’s a decent amount of quality butter here in the United States that easily competes with their product (like KerryGold, which is actually from grass-fed cows, unlike Lurpak), but for some reason we have this Danish brand shipped over here to charge not-so-savvy gourmets a small fortune for it.

I found this on the NPR website, which talked about how Denmark (of all places) is following in the footsteps of the U.S. and trashing butter. Lame. Lurpak makes a visually stunning commercial glorifying the beauty of vegetables, and tops it off with their new product, which is a processed veggie oil and butter blend.


Vegetable oils are cheap, and not nearly as good for you as fats that are stable at high temperatures. When companies tell you that saturated fat is bad and processed junk like “Smart Balance” is good, and you buy into it, you’re paying MORE for a product that costs far less to produce and is actually causing you serious damage over the thousands of meals you eat it in. Polyunsaturated fats are fragile and oxidize easily at higher temps. When you cook with canola oil, corn oil, or other polyunsaturated oils you’re putting cartloads of oxidized fatty acids into your body, increasing your risk of all inflammatory diseases. Not only that, but before these oils ever enter your body they’re subject to extraction processes that often render them rancid and nutritionless.

From Wikipedia: Extraction- “The ‘modern’ way of processing vegetable oil is by chemical extraction, using solvent extracts, which produces higher yields and is quicker and less expensive. The most common solvent is petroleum-derived hexane. This technique is used for most of the ‘newer’ industrial oils such as soybean and corn oils.”

So why did our government tell us for decades that butter was going to fill our arteries with food-grade concrete? How was the connection made between saturated fats and cholesterol and heart disease, when for centuries the human machine has been consuming these deadly foods and still building empires? For a few simple reasons: They were paid to. They could continue to be paid to. They like money.

Or maybe they just love yellow flowers.

Here’s an interesting piece of info about how rapeseed oil became the gigantic commodity that it is today:

“….An initial challenge for the Canola Council of Canada was the fact that rapeseed had never been given GRAS (Generally Recognized as Safe) status by the U.S. Food and Drug Administration. A change in regulation would be necessary before rapeseed could be marketed in the U.S. (The word “canola” was created from “Canadian oil low-acid” for obvious reasons people didn’t think a product with the word rape in it would fly off the shelves). Just how this was done has not been revealed, but GRAS status was granted in 1985. Why? Because the Canadian government paid the FDA the sum of $50 million to have rape registered and recognized as “safe” (Source: John Thomas, Young Again, and others). One informant in the publishing industry divulged that, since the mid 1990s, major publishers would not accept cookbooks unless they included canola in the recipes. Did those publishers issue this demand because they were receiving money under the table from the Canadian rapeseed industry?” (-find more about it here.) Here’s an article about how this guy is sure that canola and soy consumption cause macular degeneration and glaucoma, as well as mad cow disease. No kidding.

I’ve posted this video (from the movie Fat Head) before, but it’s terrific and a quick and painless way to learn about how the scientific method can often work, regarding matters like human health.

Remember to assume that if the government tells you it’s good for you, figure out why first. History shows that the why usually has everything to do with dollars, and little to nothing to do with your actual health. If you want to learn more about why I cook with butter and coconut oil, read my Fat is Fantastic blog.

Let me know what your favorite veggie plus fat recipe is. The more, the better…


5 Responses to “Beautiful Commercial with a Dumb Message”

  1. Pietro Gonzales February 8, 2012 at 12:48 am #

    Hawt. ❤ this.

    So what about the butter and coconut industries?

    • ForkYes! February 9, 2012 at 8:02 am #

      Coconut oil manufacturing isn’t a flawless industry, but it’s heads and tails above vegetable oil in processing among other things. Butter is best (by far) from healthy animals. So, (though I know you’re just being cute, Pete) the best butter comes from the best farmers who have the best practices. Find them and you have great butter that’s good for you.

  2. Pietro Gonzales February 9, 2012 at 2:56 pm #

    What a greasy subject! Are we headed down a slippery slope? (lol) We are of one mind here. Coco and animal fats are le good and what I choose. But just as a mental exercise, lets continue this.

    I remember thinking the coconut industry was pretty bogus, only in that like any flash point product, the production of it for economic betterment overrides less economically valuable pursuits, like conservation or social needs. In this instance, like many other booming foodstuffs (corn, bananas, etc), tracts and tracts of land are cleared for monoculture plantations. I mean, coconut trees physically take up a lot of space. And, well, so do animals. I’d bet the volume of oils harvested through either coconut plantations and animals is less than that harvested from other common oils (olive, canola, etc).

    You’re obviously arguing the case of quality foods. Right on. But where do you find the balance between this and quantity (production and availability) and sustainability?

    • ForkYes! February 10, 2012 at 9:36 pm #

      We could go on about this for days, years, all eternity, but I don’t want to start arguing for population control (because obviously the real problem is feeding 7 billion people a diet of real food). But that is ultimately the issue, and like I said in my last blog, once as many factors as possible are taken into account, my number one responsibility is to me and those I love. I will try to do as little harm as possible, but that includes accounting for how healthy I can be according to which foods I choose to eat. It just so happens that sustainable animal farming practices turn otherwise unfarmable land into actual food, which is great. It also happens that because it’s not convenient or encouraged that most people don’t grow veggies in their own garden or chickens in their own yard. Hey, if you have the means to do so (and poor people do it in lots of places if the location’s right), then you can treat the planet and yourself well at the same time. But if you’re the average Joe who has to find balance in a lot of other ways, too, then you deal with banishing the greater evils within toxic food, toxic products, toxic lifestyle and good health for both you and the planet should come as a well-deserved byproduct. If people were prioritizing human health (and thus food, water, and product quality) and NOT the production of toxic crud that no one needs (think of 90%+ of your possessions, or your average American’s) the planet would not be the cesspool we’re making it into. I think my demand for coconut oil and good butter and eggs, along with organic produce when possible, in addition to removing the food I would be eating otherwise, is doing more good than ill.
      No, I’m well-aware that the lifestyle I advocate is not likely to be available to the very third world who often most suffers from our tastes, nor are the poor people of the world going to have the free time or money to even take an interest in what I’m advocating. But the point is to teach what I believe to be healthier for the human being. If a person is concerned about eating a diet and living a lifestyle that is healthy for the individual, it will follow that it will be healthy for the planet, just as ensuring clean air and water benefit organisms on every scale.

      • peachy keen February 10, 2012 at 10:29 pm #

        I like how human your writing is. LYDIA IS LYDIA


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